Entrepreneurship · Education · Excellence

Backend Infrastructure

Funnel Automations & CRM Specs

Complete workflow documentation for E3 Builders Network. Connected to CRM external tracking endpoint with registered custom fields, UTM parameters, and lead segmentation.

CRM Webhook & Tracking ActiveLIVE

Location ID: 2Qo559Cx8aU5uD7q4ZsK · Tracking ID: tk_c8f2520b38304852abae15c4db33f482

Segment Custom Field: eyYEDvQTTv54J6o53dC3

Pipeline: "AI Foundations Funnel"

Stage 01

Lead

Downloaded CRAFT cheat sheet / opted in

Stage 02

Engaged

Attended workshop or clicked course link

Stage 03

Purchased

Enrolled in AI Foundations ($29.99)

Stage 04

Joined Community

Active member in E3 Builders Network

Stage 05

EDGE Program Prospect

Interested in IT certifications & advanced center training

Configured Contact Tags

tag: lead-magnettag: segment-business-ownertag: segment-startingtag: segment-new-to-aitag: purchased-ai-foundationstag: joined-community
Non-Buyers

Email Sequence A: Lead Nurture

Day 0Form submission: lead-magnet-craft-cheat-sheet

Your CRAFT Prompt Cheat Sheet (+ Special Community Invite)

Deliver the 25 copy-and-paste prompts PDF + invite to join free E3 Builders Network community.

Day 124 hours after Day 0

The #1 mistake people make with AI (and how to fix it)

Teach one specific CRAFT rule with before-and-after prompt example → soft pitch the $29.99 course.

Day 248 hours after Day 0

How a local Marietta owner got back 8 hours this week

Story of a local business using AI for customer communications and SOPs → direct link to course page.

Day 372 hours after Day 0

Inside look: What's in the AI Foundations & Toolkit

Breakdown of the 5 modules, the 30-day action plan, and the $29.99 one-time pricing → CTA.

Day 5120 hours after Day 0

"I'm not techy enough for AI" (Why that's wrong)

Addressing the top objections: tech intimidation, lack of time, fear of generic answers → CTA.

Day 7168 hours after Day 0 (Stop if tag purchased-ai-foundations is added)

Last call: Let's build your AI workflow together

Final check-in, reminder of the $29.99 weekend promise + reminder to join the free community regardless.

Buyers ($29.99)

Email Sequence B: Onboarding

Immediately

Welcome, Builder! Access your AI Foundations & Toolkit

Receipt confirmation + student portal login link + direct link to E3 Builders Network community + social links.

Day 1

Start here: complete Module 1 this weekend

Encouraging quick momentum: watching the 20-minute AI Mindset module and downloading prompt templates.

Day 3

Check-in: Post your first AI win in the community

Prompting them to share their favorite prompt response in the #wins community channel.

Day 7

Your 30-day action plan + next steps at E3 Center

Reviewing their 30-day milestones + introducing EDGE Program certifications at E3 Business & Technology Center in Marietta.

SMS Automation (Only with explicit consent)

  • Day 0: Cheat sheet download link sent via SMS.
  • Day 3: Course reminder text to unengaged leads.
  • Post-Purchase: Buyer welcome text with community invite link.